Assetz Projects

assetz-logo
08046805774

Assetz Property Group

Premium Apartments, Plots, Villas & Row Houses
Contact Us

Interested In Assetz Property?
Send Us A Message

About Assetz Property Group

Company Overview

Assetz Property Group, based in Singapore, is a real estate developer that was established in 2006 by Ben Salmon and Vishal Goel. What started as a small boutique developer has blossomed into one of the most well-known names in Indian real estate, with Bangalore serving as its main hub while still keeping its international headquarters in Singapore.

Leadership & Founders

At the helm of the company are Co-Founder and CEO Ben Salmon, alongside Co-Founder Vishal Goel. Their vision has been pivotal in shaping Assetz into a design-focused, people-oriented developer. They are supported by Sunil Pareek, the Executive Director, and board members like Rajesh Choudhary, Shankar Narayanan, and M.K. Sriram, who contribute their expertise in finance, operations, and strategic growth. This leadership team has successfully steered Assetz through nearly twenty years of growth, always striving to balance innovation with sustainability.

Business Verticals

Assetz is involved in four main areas: residential development, commercial development, warehousing, and fund management. Each of these areas is handled with a strong emphasis on quality, durability, and innovative design thinking, ensuring that the projects not only serve their purpose but also improve the lifestyle and productivity of their users.

Core Philosophy

At the core of Assetz’s mission is the Better Design principle. This philosophy transcends mere construction; it highlights the importance of well-being, sustainability, and community. Each project is envisioned as a harmonious ecosystem where nature, technology, and people thrive together. Elements like lush green spaces, energy-efficient designs, and wellness-oriented amenities showcase the company’s commitment to creating spaces that are not only relevant today but also prepared for the future.

Key Achievements & Footprint

Since it first opened its doors, Assetz Property Group has successfully developed over 10 million square feet of real estate, spanning residential, commercial, and mixed-use spaces. Bangalore stands out as the company’s primary hub, where it has become a household name for its thoughtfully crafted living communities and top-notch office spaces.

The residential portfolio boasts a variety of standout projects, such as Assetz Meru & Meadow, Assetz Ren & Rei, Assetz Mizumi Reserve, Assetz Zen and Sato and Assetz Trees & Tandem, each showcasing the group’s commitment to quality design and sustainable living. On the commercial side, Assetz has completed several office buildings that now host multinational companies, solidifying its reputation as a reliable developer for both individuals and businesses.

Philosophy & Approach

At the heart of Assetz Property Group’s success lies a design-driven philosophy they like to call Better Design. This mindset shapes every step of their development process, starting from the initial master planning all the way through to the long-term management of properties. The outcome isn’t just about creating functional real estate; it’s about crafting communities that truly stand out, balancing practicality with beauty.

You can see their dedication to human-centric living reflected in all their projects. Each development is imagined as a vibrant ecosystem rather than just a bunch of buildings thrown together. With landscaped open spaces, fitness and recreation facilities, and carefully thought-out layouts, everything is designed to elevate the everyday lives of residents. This approach has earned Assetz a solid reputation for creating spaces where families can flourish and professionals can find their balance.

Sustainability has been at the heart of this company since day one. Assetz projects are all about eco-friendly construction practices, smart master planning that adapts to the changing needs of the community, and a strong commitment to preserving or adding green spaces in urban areas. They regularly implement features like rainwater harvesting, renewable energy systems, and energy-efficient facades across their developments.

But that’s not all—innovation is just as crucial. Assetz consistently brings cutting-edge amenities into their projects, whether it’s wellness-focused facilities, smart technology, or the latest lifestyle trends like pickleball courts and co-working lounges. This blend of thoughtful design, sustainability, and innovation keeps Assetz projects fresh and appealing for years to come.

Recent Developments & Projects

In the last few years, Assetz Property Group has been on a bold expansion spree, especially in Bangalore. Back in April 2025, the company snapped up 16 land parcels throughout the city, totaling over 200 acres. These new acquisitions are set to pave the way for more than 15 million square feet of fresh residential development, further solidifying Assetz’s presence in North, South, and Southeast Bangalore.

One of the standout moves happened in August 2025, when Assetz secured an 11.5-acre site in East Bengaluru for a luxury residential project. With an estimated project value of ₹1,400 crore, this development aims to feature around 800 premium units, positioning it as one of the largest and most ambitious launches in the city’s residential landscape.

Alongside its luxurious apartments, the company has been expanding its portfolio of plotted developments. In May 2025, Assetz unveiled The Secret Lake, a premium plotted project situated near IVC Road. With a focus on serene living, lush greenery, and thoughtfully designed amenities, this project quickly made a name for itself in a competitive market. Just a year prior, in June 2024, the group launched Promise of Spring, a sprawling 23-acre plotted community in Devanahalli, boasting over 300 plots and more than 20 lifestyle amenities.

These developments highlight how Assetz is growing in both scale and variety—striking a balance between high-end luxury apartments and well-planned plotted communities. This strategy reflects the company’s ambition to stay at the forefront of Bangalore’s rapidly changing residential landscape while remaining committed to its core values of design and sustainability.

Awards & Recognitions

Assetz Property Group has consistently earned its stripes as a design-focused and sustainable leader in the Indian real estate market. Here are some of the standout moments:

ET Real Estate Conclave & Awards 2025 (South)

Special Jury Mention and Developer of the Year designation for excellence in project delivery and vision

Global Real Estate Brand Awards 2025

Honored as Developer of the Year in the luxury segment

Times Business Awards 2025

Recognized for excellence in architectural design

Real Estate & Business Excellence Awards 2024

Named Brand of the Year—Real Estate

GRI Awards 2024

63° East project crowned Sustainable Project of the Year, and 66 & Shibui received Luxury Project of the Year in the same cycle

Realty+ Conclave & Excellence Awards 2023

Assetz 38 & Banyan awarded for design excellence

International Brand Equity Awards 2023

Developer of the Year for sustainable real estate

These accolades truly showcase Assetz’s strengths of premium design, sustainability, and innovative thinking, across both residential and commercial projects

CSR & Community Initiatives

Assetz Property Group isn’t just about building structures; it’s deeply committed to enhancing the wellbeing of the communities it serves. Their corporate social responsibility (CSR) initiatives are woven into their core belief of fostering sustainable, people-focused environments.
  • The company regularly organizes health camps, working alongside local NGOs to provide medical assistance and awareness programs in underserved areas, such as the leprosy colony in Chicknayakanahalli.
  • Additionally, Assetz is dedicated to educational outreach, teaming up with nearby schools to improve facilities, supply resources, and offer vocational training programs that empower underprivileged students.
  • Environmental stewardship plays a vital role in Assetz’s CSR framework. They consistently organize tree planting campaigns, lake rejuvenation efforts, and biodiversity restoration projects in the areas close to their new developments.
  • Within the company, Assetz promotes a sense of responsibility by encouraging employees to participate in local community upliftment initiatives. This could include teaching at local schools or getting involved in environmental awareness programs.
These actions reinforce the company’s long-term pledge to not only create sustainable communities but also to enhance the social and ecological environments they operate in.

Strategic Partnerships & Funding

Assetz Property Group has been on a steady path of growth, thanks to valuable partnerships and timely funding efforts.

In 2025, they teamed up with KVN Properties to create a top-notch residential project in Bengaluru, with an impressive investment of ₹1,000 crore. This partnership showcases Assetz’s knack for collaborating with like-minded developers to build large, thoughtfully designed communities.

On the funding side, Assetz secured ₹125 crore from Motilal Alternates, which significantly enhances its liquidity and ability to launch new projects in Bengaluru’s bustling areas. This investment highlights the trust that financial institutions have in Assetz’s proven track record and long-term vision.

In the last two years, the company has managed to acquire several land parcels with a gross development value (GDV) of ₹15,000 crore, positioning itself as one of the fastest-growing developers in South India. These acquisitions have laid the groundwork for a diverse array of residential and plotted projects in North, East, and South Bengaluru.

These partnerships and funding initiatives clearly demonstrate Assetz’s sharp focus on growth, financial resilience, and strategic expansion in one of India’s most competitive real estate markets.

Vision & Growth Outlook

Assetz Property Group is looking forward with a clear vision for growth in North, South, and Southeast Bengaluru, where there’s a strong appetite for well-designed communities. With an eye on the future, the company is enhancing its presence in luxury residential projects and premium plotted developments, responding to the changing needs of urban life.

What sets Assetz apart is its design-focused approach, ensuring that each community is not just visually stunning but also functional, sustainable, and resilient. The group integrates eco-friendly building practices, flexible master planning, and wellness-centered amenities into its growth strategy. As Bengaluru evolves into a global hub, Assetz is positioning itself to create living spaces that are not only future-ready but also aligned with both current demands and long-term sustainability aspirations.

Why Choose Assetz Property Group

When it comes to homebuyers and investors, Assetz Property Group really shines as a developer that combines trust, innovation, and consistency. With almost twenty years of experience and a solid track record, this company has earned a reputation for being reliable in one of India’s most competitive real estate markets.

Each project is driven by a thoughtful balance of luxury, sustainability, and human-centered design. From the initial planning stages to the final execution, Assetz prioritizes aesthetics, functionality, and the long-term wellbeing of the community. This comprehensive approach means that residents don’t just buy property—they enjoy an enhanced living experience.

With a varied portfolio that features high-end residential towers, premium plotted developments, and commercial spaces, Assetz showcases its knack for consistently delivering large-scale, high-quality projects. If you’re looking for a developer that combines credibility with innovative design, Assetz Property Group is definitely worth considering.

Assetz Property Images

Life the Assetz Way

assetz trees and tandem in sarjapur road
assetz codename altitude kanakapura road poolside
assetz the secret lake plots devanahalli
assetz promise of spring aerial view
assetz north bangalore
assetz property bangalore
Assetz-Ren-Rei-Aerial_Cam.webp
Assetz-Ren-Rei-Road-Cam_5K.webp
assetz codename micropolis mizumi reserve entrance

Ongoing and Upcoming Assetz Projects In Bangalore

Find Your Match. Every Home Tells a Story.

Assetz Mizumi Reserve, Harlur Road, East Bangalore (Assetz Codename Micropolis)
BOOKINGS OPEN! Assetz Mizumi Reserve, also known as Assetz Codename Micropolis, is a 80-acre residential township project offering 3 & 4 BHK apartments across 5 towers located on Harlur Road, Off Sarjapur Road, near Kudlu Gate, Bangalore.
Explore The Project
Assetz Codename Altitude, Kanakapura Road, South Bangalore
NOW ACCEPTING EOIs! Assetz Codename Altitude is a roughly 5-acre high-rise development of luxury 3 BHK apartments located off Kanakapura Main Road in South Bangalore, offering ~87% open space.
Explore The Project
Assetz Ren & Rei, Gattahalli, East Bangalore (Assetz Codename Uncrowded)
BOOKINGS OPEN! Assetz Ren & Rei, also known as Assetz Codename Uncrowded, is a 3.79‑acre boutique project featuring two towers of 3 BHK apartments, located off Hosa Road in Rayasandra, Gattahalli, offering 73% open space.
Explore The Project
Assetz Trees and Tandem, Chokkasandra, East Bangalore (Assetz Codename The Oasis)
BOOKINGS OPEN! Assetz Trees and Tandem, also known as Assetz Codename The Oasis, is a 7-acre exclusive development in Chokkasandra, just off Sarjapur Road, East Bangalore, featuring just 364 luxury 3 BHK apartments, ~90% open space, oversized balconies and premium eco-conscious amenities.
Explore The Project
Assetz Canvas & Cove, Begur Lakefront, East Bangalore
ONLY 100+ UNITS LEFT! Assetz Canvas & Cove is a 17-acre lakeside residential enclave off Hosur Main Road, Begur Lakefront, featuring 3 & 4 BHK apartments in multiple towers with ~70% carpet efficiency and abundant green space.
Explore The Project

Come, Discover Our Homes!

To book an exclusive tour of our Experience Homes call us at 08046805774
Schedule A Site Visit

Latest Project Blogs & Updates

other builder projects you can view: Nambiar District 25 | Sobha Royal Pavilion | Suyug Projects

Enter Your Details to Request Complete Information

Exclusive Offers | Download Brochure | Schedule Site Visit